Project Catharsis

An opt-in ChatGPT feature that captures user emotion about brands and products, transforms it into anonymized insights, and generates ethical, scalable revenue—while empowering users in the process.

Tagline: Speak your mind. Strengthen what works. Fix what doesn’t.

The Problem

ChatGPT users already talk about the brands, products, and services they use every day. They vent, praise, complain, and rant—right in the chat window. But that emotionally rich truth disappears into the scroll.

Companies fly blind. Users feel unheard. OpenAI misses a powerful opportunity to transform that invisible emotional current into value for everyone.

The Idea

Project Catharsis is a lightweight, ethical feedback feature built into ChatGPT. When users opt in, it captures emotionally charged reflections about brands—both positive and negative—and transforms them into actionable insights.

Here’s how it works:

• Opt-in participation: Users enable Project Catharsis in settings or during onboarding.
• Trigger detection: When ChatGPT detects a brand paired with emotional language, it offers a quick “Submit Feedback” option.
• Weekly prompts: Optional nudges invite users to vent or share praise about a recent product experience.
• User dashboard: Full control to view, edit, or delete submissions.
• Rewards model: Small subscription discounts or other perks for contributing.

The Value

For Users:

• A frictionless way to share real opinions.
• A chance to be heard—and rewarded—for honest feedback.
• No forms, no ratings. Just candid, conversational feedback.

For Companies:

• Emotionally intelligent insights
• Actionable data, not abstract sentiment scores.
• Alerts on what users love—or hate—before it goes viral.

For OpenAI:

• A scalable, ethical new revenue stream.
• Reinforces trust and transparency in user relationships.
• Adds value without compromising privacy or UX.

Why Now? / Why OpenAI?

People already talk to ChatGPT like it’s a confidant. It’s where emotion, intelligence, and interaction converge. No other platform has this level of real-time insight into how users feel about the products they engage with every day.

Project Catharsis doesn’t invent new behavior—it simply captures what’s already happening and turns it into something useful, ethical, and valuable.

Addressing Concerns

• Privacy: 100% opt-in, anonymized, and deletable at any time.
• Data quality: Emotion = signal. GPT filters the noise.
• Tone risk: Balanced prompts encourage both rants and raves.
• Scalability: Even a small percentage of users generates massive insight volume.
• Ethical design: No tracking, no manipulation, no surprise usage.

In Closing

Make it actionable. Make it human. Make it real.

People already talk to ChatGPT like it’s a confidant. It’s where emotion, intelligence, and interaction converge. No other platform has this level of real-time insight into how users feel about the products they engage with every day.

Project Catharsis doesn’t invent new behavior—it simply captures what’s already happening and turns it into something useful, ethical, and valuable.

👉 Read the full concept paper →